By enhancing rhetoric and inflated music, Nike debuted its first Super Bowl ad in over a quarter century, but its tone has flattened, at least in the minds of top-tier female athletes.
The one-minute Nike commercial “So Win” was the company’s first foray into the Super Bowl advertising space in 27 years. The obvious goal of the ad was to celebrate women’s sports, but tenors seemed deaf to today’s debate over transgender men who compete with women.
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The Nike commercial deals with the biases faced by female athletes – about the kind of emotions that society accepts from them, athletic prowess, and the size of the crowd they attract.
The ad includes phrases like, “Because you can’t give in, so you can’t flex,” “Because you can’t fill the stadium, so you can’t fill the stadium,” “You can’t be emotional because you’re not emotional,” and ultimately, “You can’t win, so you can’t win.”
These concerns, which may have been the case, are pale compared to transgenderism, which creeps into women’s sport. This is according to athletes who participated in the Nike response video produced by XX-XY Athletics, an apparel brand that supports women’s sports and aims to compete for men in women’s teams.
The XX-XY video features an athlete who has been declared to speak out against athletes’ participation in athletics.
One of the participants, Canadian powerlifter April Hutchinson, was suspended for two years after speaking up with a man identified as a transgender person in the women’s category who participated in the Canadian powerlifting union competition.
Captain Ciari Ley of the University of Nevada Women’s Volleyball University opposed the school’s decision to compete with identified men for transgender people, calling for Nike for failing to address the issues that day.
“That Nike ad represents old feminism,” she said. “I don’t think I’m telling women in sports that they can’t advocate for sports.”
In contrast to Super Bowl ads, XX-XY video makes several claims, calling for “fake feminism,” denounces “femdom of women’s concerns,” and accusing the brand of “ignoring real issues.”
In the press release, XX-XY claims that she can do everything the Nike Commercial dealt with, but she argued that women are not allowed to speak out in their own defense against creeping transgenderism.
Jennifer Sey, a former US gymnast and founder and CEO of XX-XY Athletics, screams Nike directly and writes to X. What female athletes are said to be unable to do is to stand up to the integrity of sports in order to keep men away from women’s sports. Literally, that’s the only thing. ”
Riley Gaines is a 12th NCAA national swimmer known for her advocacy for women’s sports protection, and called Nike directly at the end of the XX-XY video.
“I’ll do it” – that’s your slogan, isn’t it Nike? ” she said. “Just do it; stand up for women. That’s the easiest thing in the world.”
Interestingly, the release of the video response to Nike comes when California Gov. Gavin Newsom (d) admitted on a recent podcast with conservative activist Charlie Kirk that men who compete for women’s sports are “deeply unfair” even if they pretend to be transgender.
“I think it’s a matter of fairness,” Newsom said. Kirk raised the issue of transgender identified men who are allowed to compete with women in sports. “I fully agree with you.”
For more information about this exchange, please see here.
