Amid the fanfare at Sunday’s game, a commercial promoting the introduction ran between ads encouraging viewers to buy new trucks and drinks.
The ad, created by Adoption Is an Option, is titled “The Girl in the Middle” and depicts a woman who finds herself between two opposing camps when faced with an unexpected pregnancy. Demonstrators on the right are pushing for the abortion of fetuses, while those on the left are urging babies to be born and raised.
“They say there are only two choices,” the ad’s narrator says as the music thumps. “But the truth is, there are three. Are these options difficult? Of course they are difficult. But you should know that adoption is an option.”
At the end of the commercial, viewers are prompted to visit Adoption.is, a website that explains to visitors what the adoption process is like, dispels common “myths and misconceptions” about adoption, and provides a way to connect expectant mothers with adoption agencies and advocates.
The ad generated a lot of buzz online.
Activist Riley Gaines praised the commercial, calling it “worth every penny spent.”
A new Super Bowl ad has dropped reminding women facing an unexpected pregnancy that adoption is an option.
It’s rare to see ads like this, especially during the Super Bowl. If one woman sees this and decides not to abort her baby, it’s worth every penny @LiveAction pic.twitter.com/6UexoJ4O3E
— Riley Gaines (@Riley_Gaines_) February 6, 2026
One commenter on Instagram’s “Adoption Is an Option” post thanked the nonprofit that ran the ad, writing, “As an adult adoptee, what a blessing adoption is to me and so grateful for reminding women of this powerful third option. I’m forever grateful to my birth mother, whom I never met, for making this brave choice.”
“As a biological mother, this touched me in so many ways,” another wrote. “The life I gave my son is exactly the life I wanted him to live. Seeing him living his best life reassures me that choosing life and meeting him was the best choice ever. Every woman needs to know that an unplanned pregnancy is not the end and adoption is an option. It’s not about giving up. It’s a sacrificial decision motivated entirely by (love).”
Trisha White Priebe, the author and an adopted child herself, posted on her Instagram account that she hopes the ad gives hope to women who see it.
Ahead of the Super Bowl, she wrote, “So my hope for Sunday is simple: that a woman with a racing heart and an uncertain future will feel less alone at some point than she did five minutes ago (when the commercial aired). Because sometimes even the smallest change in loneliness can make room for hope.”
“Mothers should know they have options,” Priebe added. “And children deserve a future shaped by love, stability and support, regardless of their circumstances.”
Ryan Bomberger, who became pregnant as a result of rape and was later adopted, told Fox News that he found the ad “amazing” as it celebrates “the beauty of adoption and self-sacrificing love.”
“I don’t even remember there being ads promoting adoption during the Super Bowl, which is great,” he said, pointing to data showing less than 2% of women facing an unplanned pregnancy “choose a loving adoption plan.”
The ad emphasizes that adoption is “rarely chosen” over abortion, he noted.
NBC, which aired the Super Bowl, sold out an average of $8 million in ad inventory per 30-second spot, with some commercials costing more than $10 million each, according to CNBC. Note that the ad length for Adoption Is an Option was 1 minute.
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